The influence of celebrity endorsement on consumer behavior

Author

Santamarina Fernández, Ana

Academic year of defense

2018/2019

Date of defense

06/09/2019

Study

611G02V01 - Degree in Bussiness Administration

Center

617 - Faculty of Economics and Business

Supervisor(s)

  • Calvo Porral, Cristina

Committee

  • 1er Vocal: Lema Fernández, Carmen Socorro
  • 2º Vocal: Mariz Pérez, Rosa María
  • Secretario/a: Lado Sestayo, Rubén