The influence of the point of sale on consumer behavior: the FNAC case

Author

Martínez Murillo, Lorena

Academic year of defense

2018/2019

Date of defense

05/09/2019

Study

611G02V01 - Degree in Bussiness Administration

Center

617 - Faculty of Economics and Business

Supervisor(s)

  • Calvo Porral, Cristina

Committee

  • 2º Vocal: Sánchez Sellero, María Carmen
  • 1er Vocal: Ruíz Lamas, Fernando Carlos
  • Secretario/a: Rungo, Paolo