Travel Demand Management

Course leader: Dr. Katarzyna Nosal Hoy

Home Institution: Cracow University of Technology, Poland

 

Course pre-requisite(s): None

Course Overview

The aim of the course is to provide knowledge on threats from car traffic and measures reducing demand for cars. The course will cover, among other issues related to infrastructural, financial, organisational and service related measures as well as education, information and marketing which encourage the use of public transport, bikes and walking trips. Instruments discouraging car travel and aiming at more efficient car usage will be also presented. The importance of the integration of land use and transport planning will be explained. Examples of tools enhancing social involvement in the planning process will be given. The idea of the site-based travel plans (travel plans for workplaces, schools, universities, city centers, shopping malls, etc.) will be presented and students will develop a project of a travel plan for chosen site. The objectives of the course are as follows: to familiarize students with the travel demand management concept, its terminology and principles; to provide knowledge of measures shaping demand for transport modes alternative to car; to provide knowledge of measures stimulating more efficient car use; to familiarize students with tools for public participation in the planning process; to familiarize students with the concept of site-based travel plans; to teach how to develop a site-based travel plan.

Learning Outcomes

By the end of this course students: will know travel demand management concept, its terminology and principles; will know measures shaping demand for transport modes alternative to car and measures stimulating more efficient car use; will know tools for public participation in planning process; will know the concept of the site-based travel plan and methodology of its development; will be able to propose measures to shape demand for car usage in urban areas; will be able to apply public participation tools in planning process; will be able to develop a site-based travel plan; will be more aware of problems resulting from car usage, will understand their own and collective responsibility for the problems and necessity of problems reduction.

Course Content

LECTURES: The scope of each lecture will be the following:

  1: Introduction to travel demand management. Practice problems: problems resulting from an increase in car use, travel demand management concept and genesis, ‘hard’ measures vs ‘soft’ measures;

  2:  Measures shaping demand for public transport and bikes. Practice problems: public transport infrastructure, service and priorities, urban transport integration; cycle network, bike sharing system, cycle parking and storage;

  3: Walkability – how to create a city which is pedestrian friendly? Practice problems: pedestrian areas and routes, pedestrian safety and security, public space quality;

 4: Measures discouraging car travel; more efficient car usage. Practice problems: car traffic and car parking restrictions, pricing, carpooling and carsharing systems;

  5: Land use techniques in travel demand management. Practice problems: development density and mix, land use to support public transport, parking standards, developer contributions;

  6: “Soft” measures and public participation Practice problems: information, education, marketing, tools to enhance public participation.

Instructional Method

The following instructional methods will be used: lectures, individual project and group project.

LECTURE: at each lecture a PowerPoint presentation on a particular subject will be given; any examples of presented measures will be shown; discussion with students on their experience, opinions and ideas will be stimulated. INDIVIDUAL PROJECT: each student will have to develop a site-based travel plan according to a presented methodology; at each exercise, a short teacher’s presentation with explanation of a particular stage of the travel plan preparation will be given; then students will work on that particular task; at the end of the course students will present the results of their work (travel plan project) using a PowerPoint presentation and the teacher will give some comments that may improve the future planning process; discussion with other students on their opinions will be stimulated; student also will deliver project documentation.

GROUP PROJECT: students will be divided into few groups (e.g. public transport, car transport, walking trips, etc.); at the beginning, a short introduction to the problem will be given by the teacher; each group will elaborate a package of travel demand measures for Coruña focusing on the given transport mode; at the end of the class every group will present the results of their work; discussion with students on their opinions and ideas will be stimulated.

Required Course Materials

Students will use computers to develop a site-based travel plan (project documentation, PowerPoint presentation).

Following literature will be helpful:

Banister, D., Unsustainable Transport, City transport in the new century, Routledge, 2005; Kenworth, J., Newman, P., Sustainability and cities. Overcoming Automobile Dependence, Island Press, 2009; Garling, T., Steg, L. (ed.), Threats from car traffic to the quality of urban life: problems, causes and solutions, Elsevier, Amsterdam, 2007; Gehl, J., Cities for people, ISLAND PRESS, 2010; Montgomery, C., Happy city: Transforming Our Lives Through Urban Design, Doubleday Canada, 2013; de Groot, R. (ed.), Design manual for bicycle traffic, CROW, 2007. Helpful on-line resources: www.vtpi.org/tdm; www.civitas.eu; www.eltis.org; www.epomm.eu; www.sustainable-mobility.org

Assessment

Grading rules: - Individual project (project documentation + presentation, grading A-F): 50 %; - Final test (multiple choice test, grading A-F): 40%; - Attendance: 10%